A lunchtime conversation with a colleague had us both bemoaning the distorting influence on chemistry of bibliometrics, h-indices and journal impact factors, all very much a modern phenomenon of scientific publishing. Young academics on a promotion fast-track for example are apparently advised not to publish in a well-known journal devoted to organic chemistry because of its apparently “low” impact factor.

A number of things recently have lead me to reflect on the nature of interactions between social media, research organisations and the wider community. What the first decade of the social web has taught us is that organisations that effectively harness the goodwill of their staff or members using social media tools do well. This approach is antithetical to traditional command and control management structures.