Doctors are moving out of their clinics and taking over the digital world. Many physicians are engaging in digital media, sharing their expertise and opinions on platforms such as Instagram, TikTok and YouTube. But little is known on how doctors are mediating health research on social media. Noha Atef, a postdoctoral fellow at the ScholCommLab, led a series of qualitative studies on doctors who create video blogs (or vlogs) on YouTube.