It is often assumed that researchers submit their work to the highest prestige titles and, when rejected, move down the ‘hierarchy’ to titles with less stringent review criteria (see, for instance, Poynder, Richard, ‘PLoS ONE, Open Access, and the Future of Scholarly Publishing’, 2011, https://richardpoynder.co.uk/PLoS_ONE.pdf, p. 29). The irony is that at each stage of this process the paper may be revised and rewritten in the light of