Published in The Ideophone
Author Mark Dingemanse
![](https://ideophone.org/files/Chartres_Cathedral_Apse_224772667-e1668028632625.jpeg)
The construction of gothic cathedrals like Chartres was governed not by blueprints but by “talk, tradition, and templates” — at least that is what Turnbull has compellingly argued. When you come across such a neatly alliterative triad, there are two ways you can go. You can adopt the terms in an unexamined way and rely on their alliterative power.