Last time we looked at the state Elsevier has got itself into, and how it needs to make significant changes to regain the trust of researchers (and librarians for that matter). By coincidence, literally as I was writing that, Elsevier’s Liz Smith tweeted: {.alignnone .size-full .wp-image-5983 loading=“lazy” attachment-id=“5983” permalink=“http://svpow.com/2012/04/22/how-elsevier-can-save-itself-part-1-easy/2012-04-21-elsevier-social-media/”