[Nature Publishing Group (NPG) have announced that they will be launching a fully open access journal – Scientific Reports – in July 2011.]{style=“font-family: "arial" , "helvetica" , sans-serif;”} [ ]{style=“font-family: "arial" , "helvetica" , sans-serif;”} []{style=“font-family: "arial" , "helvetica" , sans-serif;”}[Funded entirely through article process charges ($1350 per published article), Scientific