Beginning, middle, end

In the early days of the web, buzzword coinage relied on prefixes. Add an "e" or an "i" to any word or phrase and you had yourself a brand new business to flog.

i-widgets

e-grommits

A few years later- the infix became the basis for the buzz-worthy. The numeral "2" became de rigueur.

b2c

b2b

fan2team

farmer2market

dog2vomit

And now it is the turn of the suffix and again it is numeric.

Web 2.0

Science 2.0

Reading 2.0

Sloth 2.0